![]() (And this was despite the fact that the discount offer was actually the better deal monetary-wise). Rather than selecting a 33% discount off the regular price of a brand of coffee, consumers favored the ‘33% free’ offer. To illustrate how effective this can be, a recent study found that consumers valued ‘freebies’ above ‘discounted items’. It offers an added incentive to buy and ultimately should boost your conversion rates. ![]() Whether you offer giveaways with purchase promotions or go down the surprise route, this can be a great marketing tactic. This will create a positive customer experience and offer a high chance that they will buy from you again. Alternatively, you can surprise (and delight!) buyers with a freebie. Offering purchasers a free gift when you’re selling items increases the order value and gives shoppers a good reason to buy from you. Let’s find out how to turn slow-moving stock into cash. If you happen to run into a dead stock situation where inventory is taking up far too much space in your warehouse – and affecting your balance sheet negatively – there are some ways to salvage the situation. More staff equals more money on wages – money that isn’t going to improve the bottom line.
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